AppleScript: Return On Investment
Get Started
Start a project or ask a question - we look forward to hearing form you.

AppleScript Facts
Introduced in 1992.
The first integrated system-wide scripting language for personal computers.
Rapid development capability with an English-like syntax.
1998 MacWorld Magazine "Technology of the Year"
2001 Seybold "Best of Show"


On The Right Track
There are many reasons to consider choosing us as your automation vendor including:

Using AppleScript since 1992
Using FileMaker since 1988
Professional Development since 1994
Standardized Techniques
Reusable Code Base
Innovative Thinking
Careful Planning
Clear Communication


Scriptable Applications
Adobe Acrobat
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
FileMaker Pro
QuarkXPress

GISTICS is a research firm that investigates new technology adoption and the strategic role that third–party developers play in maximizing the payback of new technologies. In 1999 they published an AppleScript Payback Assessment that highlighted the numerous benefits to using AppleScript to automate your workflow. These include:

  • Monetary Savings
  • Increased Productivity
  • Improved Quality
  • Increased Workload and Profit
  • Fast Implementation
Monetary Savings
Deploying AppleScript solutions can yield return on investment (ROI) figures from a typical five–fold annual ROI to an astonishing 24 times ROI realized by Hallmark in the first year of AppleScript deployment. In 1998, AppleScript produced an estimated $100,630,500 in total savings for North American media producer firms. One firm, after an investment of 500 hours developing a suite of scripts, derived $500,000 to $1.2 million in annual savings.

Improved Quality
When deploying AppleScript as a strategic platform by which to reengineer and systematize business processes for profit, executives and owners derive higher quality production at significantly lower costs and shorter production cycles. Scripts don't forget even the smallest rules they are "taught" and the attention to detail never fluctuates, no matter how tedious the task.
Increased Productivity
Simple tasks can be performed 3 to 10 times faster with the use of AppleScript. AppleScript can reduce complex tasks such as the composition of a catalog from a nine–person week to less than one hour!

Increased Workload and Profit
AppleScript creates more predictable workflows, enabling firms to accept larger jobs and faster cycle times.

Fast Implementation
Compared to the time required to plan and develop solutions built with programming languages like C++ or Visual Basic, AppleScript solutions can be built very quickly. This allows time–saving ideas to enter your daily production process in a much shorter time frame and requires less development and shake down time than other languages can offer.
Facts listed above are excerpts from an AppleScript Payback Assessment, a section of GISTICS Technology Impact Assessment, Smart Media Best Practices–1999.

© 1996 - 2007 Write Track Media®, Inc. All Rights Reserved