A client reported some statistics that demonstrate the power of a database-driven, desktop-publishing automated solution which they use to generate their product catalogs. Before Write Track Media's relationship with this client began, they were developing QuarkXPress files, manually. Our solution automated the creation of the multi-book catalogs and cross referencing of products contained within. See for yourself the amazing results:
In 2002: two full time employees and one part time employee manually generated 15 catalogs with an average of 94 pages each and with a total of 3,700 products. They had a total of 62 human errors.
In 2006: two full time employees, using a Write Track Media optimized workflow solution, generated 26 catalogs with an average of 180 pages each and with more than 15,000 products. They had a total of 8 human errors.
Managing four times as many products in almost twice as many catalogs, fewer employees were able to perform the work much faster and more accurately using our custom optimized workflow solution.
A catalog process that used to take multiple people weeks and months to perform manually what is now automated in a solution that can build and cross reference 2 book sets in under 4 hours by using our software. The staff now focuses their time on proofing and managing data rather then the tedious, time consuming repetitive tasks of building a catalog by hand.
